Net Promoter Score
Rapidly increase your NPS score with our 3-tier communication process.
Promoter
Passive
Detractor
Net promoter score is a measured widely recognized to predict customer loyalty and measure, using a single question, to rate the likelihood that they would recommend your dealership. The NPS is typically interpreted and used as an indicator of customer loyalty.
NPS is measured with a scale of points given by your customers, from 0 to 10, and divided in 3 categories:
🙂 Promoter: 9 & 10 points
😐 Passive: 7 & 8 points
🙁 Detractor: 0 to 6 points
It is a simple calculation that deducts the number of detractors from the number of promoters.
Ex: Let’s say that you have 10 promoters and you have 2 detractors, your NPS score would be 8. The initial unit measurement used is an absolute number lying between -100 and +100 but it is mostly represented as a percentage in the automotive business.
NPS is the primary measurement when it comes to customer satisfaction.
Our communication process will allow you to react quickly and resolves issues resulting in …
- Greater customer satisfaction
- A higher response rates from satisfied customers
- Better manufacturers survey results.
- Increased loyalty
- Improved bottom line