How to Stand Out in the Automotive Market with a Customer Relationship Management (CRM) System

The automotive market is constantly evolving, with increasingly demanding customers and more competitors than ever. Automotive dealerships must therefore be creative and innovative to stand out and retain their customer base. In this regard, the use of a CRM (Customer Relationship Management) system is an essential tool to stay connected with customers and track the results of their campaigns in real-time.

FMT Performance offers a unique platform, The Call Manager, to meet the specific needs of automotive dealerships. This solution enables dealers to better manage their customer relationships, optimize their campaign tracking, and measure the impact of their marketing actions.

What is a CRM?

A CRM is a customer relationship management software that centralizes all customer-related information, such as their contact details, purchases, and preferences. It also allows tracking of the history of interactions between the dealership and its customers, as well as the marketing actions that have been carried out. By using a CRM, dealers can better understand their customers’ needs and adapt their sales strategy accordingly. For example, by identifying the most loyal customers, dealers can offer them special offers to further retain them. Similarly, by tracking customers’ vehicle preferences, dealers can offer them models tailored to their needs and increase the chances of making a sale.

FMT's call manager

The Call Manager by FMT Performance allows dealers to go even further in their customer relationship management. Indeed, this platform allows tracking of incoming and outgoing calls of the dealership in real-time, as well as their duration and quality. Dealers can thus measure the effectiveness of their customer service and identify areas for improvement.

Our in-house CRM also allows measuring the impact of marketing campaigns carried out by the dealership. Indeed, this platform allows tracking of incoming calls that have been generated by a specific marketing campaign, enabling dealers to measure the effectiveness of their actions and adapt their strategy accordingly.

In conclusion, the use of a CRM such as The Call Manager by FMT Performance is an essential tool for automotive dealerships that want to stay connected with their customers and track the results of their campaigns in real-time. Thanks to this solution, dealers can better understand their customers’ needs, adapt their sales strategy, and optimize their customer service.

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